Managed hosting and cloud services provider iomart has announced that its Manchester brand Melbourne Server Hosting will from now on be known as iomart.

The name change is part of an overall strategy by iomart – which acquired Melbourne in August 2012 – to promote its wider range of services to businesses across the North West.

Rob Grimshaw, Manchester sales director for iomart, said: “We believe the time is right to change the name to iomart to reflect the increased capabilities we can offer in all areas of digital transformation.

“iomart doesn’t sell one type of hosting, we offer a vast range of products and services backed by industry-leading technical expertise to help with whatever IT challenges you are facing. By focusing on the iomart brand we can take this clear message to the whole of the North West.”