Manchester’s Milk Jnr’s & Kidworks has been appointed to create and develop a new bespoke children’s pack for LEGOLAND Discovery Centre.

The pack, based around various Lego-themed activities, is in development and will be rolled out over the coming months across 18 global sites.

Aimee Johnstone, Brand Strategy Director at Milk Jnr’s & Kidworks, said: “LEGOLAND Discovery Centre is one of the world’s most popular attractions so we are delighted to be helping them further develop their engagement with their younger customers.”

Laura Duffy – Senior Global Brand Marketing Manager at LEGOLAND Discovery Centre, added: “We were impressed with Milk Jnr’s & Kidworks strategic yet creative approach and we are now looking forward to seeing the new packs being launched over the coming months.”