Outpost has launched a new website and digital campaign for Bear Grylls Ventures.

The Cheshire agency, which has recently completed a project for Ballyclare, won the business after a three-way pitch.

It will now be working with the Bear Grylls team in implementing a global social media campaign #TheAdventurers.

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“With a huge global following, the Bear Grylls brand has immense presence,” says Chris Wilcock, creative director at Outpost.

“The whole Outpost team were delighted, and very excited to have won the pitch, especially as the competition to work on such a high-profile project was extremely strong.”

Lizzie Webb, head of communications of Bear Grylls Ventures, added: “Selecting the right agency for this project was a vitally important task – it’s a huge piece of work and we really wanted to see some fresh thinking. We were very impressed with the quality of thought and the creative ideas which Outpost presented, and we’re delighted that we’ll be working with them.”