Manchester-based Label PR has been appointed by footwear brand Footasylum Womens.

The agency, which will manage all UK influencer outreach, press and publicity as well as deliver multiple store openings nationwide for the new sister brand to Footasylum, has also hired four new staff.

Footasylum’s new women’s store in Leeds

Footasylum has continued to expand into clothing and accessories and has recently opened its first stand-alone women’s store in Leeds.

Label PR has been tasked with publicising Footasylum Womens’ entire product range of clothing, footwear and accessories, including store launches.

Almina Kadic-Wilson, PR and creative director at Label PR, said: “The agency continues to attract international fashion labels with our proven track record of launching brands. Our events team alongside the PR and digital engagement specialists will execute a number of store launches as well as create and maintain an influencer community for Footasylum Womens that will give tangible results for our client’s business.”

Label also works with Freeman Grattan Holdings brands Curvissa and Swimwear365, Twist X Turn and Lighthouse, as well as beauty brands including Optical Express and Fragrance Direct.

Joining the agency are Alice Thompson as PR account manager, Leila Dutton as digital engagement manager and Hannah Whiting and Georgina Taylor as digital engagement executives.