JigTalk – the dating app that puts personality first – has received investment from Apadmi Ventures, the investment arm of the UK’s leading mobile technology group.

Manchester-based Apadmi, whose clients include the BBC, NHS and Argos, is the latest investor in the rapidly-growing JigTalk.

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JigTalk is billed as ‘the gamified alternative to Tinder’ and reminds users that ‘it’s what’s on the inside that counts’.

Sixteen jigsaw pieces initially covering each user’s face before popping away, one by one, as messages are exchanged.

The app was soft-launched in February 2017 and already has 10,000 users after launching in four cities including Manchester.

Last month they became the first UK start-up to be accepted into Nasdaq’s Entrepreneurial Centre in San Francisco.

Howard Simms, CEO of Apadmi Ventures, said: “We get to see lots of great ideas and people, but the JigTalk team are next-level. The combination of a hugely disruptive challenge to one of the biggest markets in the world and a group of creative people with such phenomenal drive is extremely exciting. We’re already working closely together to enable JigTalk to scale as fast as such a brilliant opportunity deserves.”

Alex Durrant, CEO and Co-founder of JigTalk, added: “We’re incredibly excited to bring Apadmi Ventures on board and grow rapidly with their vast expertise and impressive management team. It’s yet another step towards disrupting the dating industry.”