Sheffield’s Front is behind Costcutter’s largest ever consumer campaign.

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The Set Summer Free promotion will run until mid-September across stores, social media and advertising.

Front was behind the identity and presentation of the campaign, with its key focus on making it work for multiple brands and offers, which changed every 3 weeks.

“I believe that we have created a powerfully simple and vibrant format that works both beautifully with the Costcutter brand and seamlessly across all media,” explained Joe Chetcuti, director at Front.

“The treatment style has been carefully developed to ensure prize offers are highly visible and easily identified whilst the structured formula ensures that new offers can be slotted in as the summer season progresses and the promotion rolls out.”

Michael Hooley, head of promotional marketing at Costcutter Supermarkets Group added that because fewer sporting events were taking place in 2017, they wanted to run a promotion to help “drive footfall and increase their sales opportunities.”