Reckless has been handed a digital marketing brief by London open top bus tour operator, The Original Tour, after a lengthy pitch process.

The contract will see the Cheshire-based agency provide digital marketing support to increase traffic, order values, conversion rates and customer engagement.

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“We are delighted that The Original Tour have chosen us to support their ongoing digital marketing ambitions,” said Reckless MD, Callum Reckless.

Namrata Shah, head of digital of The Original Tour, said the company was focused on providing an “enhanced tour experience”.

She added: “After a competitive pitch process we are delighted to announce that we are working with Reckless to drive forward with our digital and commercial ambitions.”

Reckless also work with companies including holiday home manufacturer Willerby and home shopping broadcaster The Craft Channel.