Carousel PR has won a five-way pitch to deliver PR and social media for East Coast Concepts – the Manchester-based company behind the bar and restaurant concepts Neighbourhood and Victor’s.

A new Neighbourhood site will open in Leeds this Autumn and a ‘Grit & Glamour’ season is launching in Neighbourhood Manchester. There are also expansion plans for the Victor’s brand.

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The account will be headed up by Carousel PR Deputy MD Rebecca Barnes and Senior Account Manager Fran Slager.

Barnes said: “Working with the best party venue in Manchester and Liverpool, and one of the best restaurants in Cheshire, would be a dream client for anyone – so we were absolutely thrilled to be chosen as the agency for Neighbourhood and Victor’s. Both brands have extremely exciting times ahead and we can’t wait to be part of them.”

James Hitchen, CEO and Founder of East Coast Concepts, added: “We chose Carousel PR because they got us. Their ideas were exciting, bold and achievable. We are in a very important phase of our growth at East Coast Concept and we feel that Carousel are the perfect partner to help us move forward.”

After four years at MediaCityUK, Carousel PR moved to new premises in Manchester’s Northern Quarter in spring this year to accommodate a growing team. The agency’s portfolio continues to specialise in lifestyle consumer PR, including live events and festivals, retail, beauty, fashion, family, toys and games and food and drink.