Manchester-based Triangle PR has been appointed by care provider Minster Care Group to promote its portfolio of 60 residential and nursing homes across the UK.

The agency will target regional media to raise the profile of Minster Care Group in local areas and focus on reinforcing the brand’s core messages of maximising quality of life and independence for older people in core industry titles.

Minster Care Group is a family-run care provider with a proven track record of providing quality care services for older people nationwide.

Chris Hamer, MD of Triangle PR, said: “We’re delighted to be working with Minster Care Group to champion the principles of person-centred care, and look forward to using our knowledge of the sector to cement their reputation as trusted providers of a home from home for older people.”