Design and marketing agency Tile Creative has been appointed as creative partner for Ask Real Estate.

Manchester-based Tile will deliver full brand strategy and visual campaign for Ask’s development of the former Bauer Millett showrooms on Albion Street in Manchester city centre.

Ask’s Marketing Manager, Ann-Marie Duffy, said: “We were looking to work with a local creative agency, which not only understood the Manchester property market but could also help us to position this new development in our portfolio to a range of perspective occupiers including international audiences.

“As our creative partner, Tile will initially be responsible for the naming, positioning and brand strategy for the scheme prior to rolling out the creative campaign over the coming months.”

Lee Isherwood, Tile’s Creative Director, added: “It’s really exciting for Tile Creative to be working with such a forward thinking and progressive developer such as Ask. We’ve been working closely with the senior team to understand their vision for this prominent site close to Great Bridgewater Street and how we can help bring it to the market.

“This is a huge development for Manchester City Centre and we ‘re delighted to be a part of it.”

This is the latest addition to Tile’s property portfolio, following recent appointments by Crowd UK, Property Alliance Group, WHR and MAG.