Gather has created a mobile app for Manchester hair and beauty start-up, No Filter Needed.

The digital agency was brought in to help promote the firm’s hair and make-up services.

“When we first came up with the idea for No Filter Needed back in 2016 we didn’t have a clue of where to start. We had so many ideas and didn’t know what was viable and how to progress,” said Daniel Allman at No Filter Needed.

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“Gather helped us to focus on what was important, suggested some innovative ways to make the app different and brought some great insight to help us make some important decisions. As a startup and with no experience in the app market, Gather lead us through the stages leading to our launch.”

The company was set up to provide salon quality experiences for women, in the comfort of their own home or workplace.

The App, currently only available on iOS devices, allow users to browse through looks, make bookings and pay via Apple Pay.

“We’re really happy with the initial app, it looks great and we’ve had some enthusiastic feedback so far. As a development agency that works with a lot of startups, I can say from experience that No Filter Needed is set to expand quickly,” added Richard Silk at Gather.

“There’s a style to suit every occasion plus we built in a reward system for loyalty and friend referral to stimulate the snowball effect. We have big things planned for the development of the app and look forward to a long relationship with No Filter Needed.”