Manchester design agency BGN has rolled out its first campaign for multi-brand fashion retailer Brand Attic.

The campaign is the first to showcase BGN’s new visual identity for Brand Attic and uses photography taken in and around Portmeirion in North Wales.

It has already been rolled out on a TV ad shown on Sky’s AdSmart platform, as well as a series of print ads at London Underground stations, Manchester’s Metroshuttle buses, railway stations throughout the UK.

Steph Linton, e-commerce manager at Brand Attic, said: “This is the year for Brand Attic to set solid foundations for further growth, and redefining our visual identity was a key part of that.

“Our organic growth prior to the rebrand presented us with the data we needed to better understand our audience, and BGN have helped us translate that into a strong visual identity and point of difference, even in a market that is as crowded and competitive as ours.”

Antonio Giansante, operations director and founder of BGN said: “This was one of our first projects at BGN, and one that has run smoothly from start to finish – leaving Steph and the team with a more coherent toolkit to stand out from the crowd.

“The Brand Attic team have been a joy to work with. They were eager to benefit from our brand-led approach and position Brand Attic as a serious contender in the market.”