Leeds agency Fantastic Media has created a brand for the environmentally-conscious Encore Cistern.

The Cistern uses previously wasted air conditioning condensation to flush toilets. Fantastic proposed the brand look and feel for Encore, as well as designing and building the website for the launch of the product in Q3 2017.

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The partnership follows an existing business relationship with Encore’s founders, Leeds-based G&H Group.

Fantastic Media’s Sally Willis said: “Although not your typical product to market, we are thrilled with the branding and website design for Encore Cisterns. The brand is strong and we have already seen a great response to the product, both online and offline.”

David Davis, of G&H Group and Encore, added: “Encore is a completely unique product, and boasts huge sustainable benefits for the building sector. The product is a radical improvement on all conventional cisterns, and has the potential to save the UK hotel industry over 218 million litres of water a year.”