Beattie has been appointed by Yorkshire beauty and bathing brand, H&A.

The agency’s Northern offices will be handling the brief, which encompasses business, consumer and social media communications.

“We’re supporting H&A at a crucial time in their 30 year history. We will be using a blend of traditional PR and digital strategies to build a new customer base for some exciting product collaborations,” explained Rachel Gladwin, director of Beattie’s North and Midland’s division.

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“Brands like Krispy Kreme and designers like Kendra Dandy partner with H&A because they share a combined vision. Creating engaging seasonal content to secure these exclusive gift ranges on the wish list this year will be key to building desirability and driving strong sales.”

The York-based business supplies major retailers including the major supermarkets, Boots, Primark and Claire’s Accessories. It also holds UK licence agreements with Disney and Cartoon Network.

“We were impressed by Beattie’s strategic thinking combined with their creative and integrated approach. The team are delighted to welcome Beattie as a valued extension to our marketing function, to keep the H&A brand at the forefront of our industry,” added Holly Orton, licensing and marketing manager at H&A.