The Landing is hosting a VR/AR and Mixed Reality Demo Day for agencies to test out the latest technology in this area from leading companies.

The event, on Tuesday July 18th, will consist of demos and presentations, along with case studies.

“We’re inviting agencies to exclusively demo and test what small businesses in The Landing have been developing in cutting-edge technologies,” a spokesperson for MediaCityUK’s technology incubator said.

“All these companies have case studies of how they have worked with brands across healthtech, utilities, gaming and marketing and are ready to form new partnerships.”

All demos will take place on the sixth floor of The Landing, where companies will be available between 10am and 4pm to speak 1-2-1 about opportunities.

There will also be workshops and presentations throughout the day on the latest trends and expertise in immersive technologies, alongside in-depth demos from each company.