Hull City have signed a 3-year partnership with the WWF, to help double the number of wild tigers by 2022.

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The club will rename its South Stand, the WWF Family Zone, while the WWF logo will feature on the first team’s shorts during the 2017/18 season. Hull’s U23 squads and academy teams will also have WWF on the front of their shirts – following an agreement with shirt sponsor SportPesa.

“This is a very exciting time for everyone at the Club, we are delighted to be working together in what is the first partnership of its kind between a football club and WWF,” explained vice-chairman Ehab Allam.

“Most importantly, the awareness and fundraising activity planned throughout the partnership will help tackle the serious issue of protecting and re-establishing the tiger population in the wild.”

As part of the partnership, there will be money raising events, retail merchandise and a designated “WWF fixture.” The charity will work with The Tigers to identify environmental improvements, around the ground and offices.

“We’re thrilled to be working with the Tigers for tigers. It’s a complete tragedy that tiger numbers in the wild are so low; but with support from the Club, WWF will be able to deliver impactful conservation projects to help restore these magnificent animals,” said Douglas Rouse, director of partnerships and philanthropy.