A branding and marketing campaign for the regeneration of a previously derelict Tyneside shipyard has been produced by creative agency The Neighbourhood.

Smith’s Dock will be a new North Shields neighbourhood built by joint venture developers Urban Splash and Places for People.

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The Neighbourhood created the brand identity, website, launch material and brand film.

Its launch campaign is supported by a new digital platform and marketing materials including an illustrated guide map of the area and a set of postcards.

A brand film shares the message of coming home and shows how the area will grow and develop for the residents.

The Neighbourhood also branded a ferry at The Plateau on Smith’s Dock.

“It was imperative that the aesthetic for this site took inspiration from its rich heritage. The Neighbourhood has helped us achieve that with a brand and assets very much wedded to Smith’s Dock of old, whilst also beautifully promoting its future,” said  Jonathan Falkingham MBE, creative director and co- founder at Urban Splash.

The redeveloped area will have 800 new homes and apartments built around three dock basins where the residents will enjoy restaurants, bars and public spaces.