The Market Creative has been appointed by New Balance to develop a summer sales campaign to run across its European store base.

The Manchester agency will create a marketing toolkit, including window displays, digital and in-store communication materials.

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“We approached The Market Creative as we were looking for an agency that understands our customer and how to engage them instore. Our stores will be supported this summer with a communications kit that staff can implement themselves, enabling them to be flexible to the market around them,” said Alice Green, EMEA marketing manager retail, at New Balance.

The creative will be translated into French and Italian to be distributed to 28 stores and outlets around Europe.

“It’s fantastic to be working with such an iconic brand. We’ll be supporting numerous stores throughout Europe with eye-catching and unique communications that are easy for staff in-store to tailor and use locally,” added Sue Benson, managing director at The Market Creative.