Leeds Building Society has recruited Laura Hodgkins as its new head of marketing.

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Hodgkins joins from healthcare insurance firm, Benenden, where she was group head of marketing for more than 8 years.

She’s previously held senior marketing roles at Aviva, HBOS and TD Waterhouse.

She said she was “excited to join the company”, with one of her key roles being to support the Society’s vision to become “Britain’s most successful building society.”

“I’m responsible for developing and driving the customer promotional plan across our distribution channels, ensuring we make the right decisions in the long-term best interests of current and future members.”