Wynsors World of Shoes has appointed Havas PR following a three-way pitch.

The agency’s first brief will be to highlight Wynsors ‘Back to School’ offer, marking one of the most competitive trading periods in the retail sector.

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The account will be led by Havas PR UK’s Head of Consumer Product, Victoria Wood, at the agency’s Manchester office.

“Parents tend not to buy children’s shoes too early in the summer to make sure that they don’t grow out of them before they go back to school,” she said.

“Some parents actually buy shoes for their children on the way to school on their first day back!

“We’ve got some exciting and innovative plans in place to drive footfall into the stores earlier and to increase spend.”

Wynsors Lee Gomersall added: “We were impressed by Havas’s unrivalled experience and expertise in retail PR and their creative, but very relevant approach to our brief.”

The appointment sees an expansion of Havas PR’s retail portfolio which already includes, Asda, Greggs, Hobbycraft, Debenhams, Pets at Home and DFS.

Havas PR UK has offices in Manchester, Edinburgh and London.