Communication and PR agency Counter Context has announced the appointment of Leigh Bramall, the former deputy leader of Sheffield City Council.

Bramall was a key figure in securing the UK’s largest Chinese investment outside of London and created the concept behind Sheffield’s ‘Outdoor City’ brand.

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The Wrap: Alexis Krachai, Managing Director, Counter Context

MD Alexis Krachai said: “In the face of an election and whatever the reality of Brexit Britain may look like, businesses need an awareness and understanding of how the political landscape, at local and national level, may affect them.

“Working primarily within the built environment, this is particularly relevant to our clients. Policy change at national level can have a huge impact on a proposed development and Leigh’s insight will really help our clients to negotiate the challenges this can bring.

“Furthermore, we are increasingly active in the arena of city branding and leadership and recognise that the private sector doesn’t exist in isolation – that citywide public-private partnerships are needed for areas to succeed.

“Leigh’s experience of high-level local government, together with Counter Context’s areas of expertise, enable us to play our part in helping to grow local economies and create the conditions for business to thrive.

“He has lead on a transformational phase for Sheffield and we are excited to see him continue in this vein in his remit at Counter Context.”

This year the Sheffield agency has expanded into Manchester, exceeded £1.2million turnover and increased its international client base.