Finn has been appointed to deliver a communications campaign for Lauren Laverne’s women’s media brand The Pool.

Finn will deliver a communications campaign building on The Pool’s commercial profile with advertisers and agency partners. The brand is two years old and targeted at ‘smart, busy women’.

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Jo Morrell, CCO at The Pool, said: “The Pool is all about communicating meaningfully to a valuable audience. “Commercially we do this through multimedia packages of content where brands can tell their story in a safe environment.

“We provide a truly unique digital platform for women, combining the very best of broadcast expertise, quality content, influential contributors, user experience, and mobile technology. Our appointment of Finn, with its expertise in the media and marketing landscape, will help advertisers discover why The Pool, with its highly engaged fan club of an audience is such a fantastic opportunity to communicate with real impact to women.”

Matt Bourn, Partner and Director at Finn, added: “The Pool is a wonderfully innovative media brand offering a powerful portfolio of brand partnership packages to advertisers. We are excited to be working with a business redefining the expectations of what media can be in the mobile age.”

Finn has launched a dedicated media practice set up by the former MD of Braben to provide media, marketing and ad tech businesses with a fresh, creative and disruptive approach to their communications activity, after opening its London office in summer 2016.