Vizeum Manchester has been appointed to manage the £5.5m broadcast media account of leading specialist bathroom retailer bathstore.

The Welwyn Garden City headquartered retailer picked Vizeum after a competitive pitch.

The agency highlighted its strength in consumer insight and application of data as reasons behind the win.

Martin Tingle, MD at Vizeum Manchester

Vizeum takes over the account from incumbent supplier Manning Gottlieb.

Claire Bayliss, chief marketing officer at bathstore, said: “We are very excited to be working with Vizeum. Through the pitch process they demonstrated a passion for our brand, a commitment to drive media forward to support our vision through compelling strategic clarity and media expertise.”

Martin Tingle, MD at Vizeum Manchester, added: “This is an exciting opportunity to work with a progressive omni-channel retailer that reflects our philosophy of brilliantly delivering simple strategies to drive continued business growth.”

Part of the Dentsu Aegis Network, Vizeum has a global network that spans 40 countries worldwide and over 1,000 people.