Manchester agency Venn Digital has launched a new website for Rekorderlig Cider.

‘The Rekorderlig Exchange’ has initially been launched in the US with a view to a roll out across Europe.

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It is a trade-facing website that combines Rekorderlig’s story and social feeds with POS materials and mixology recipes to help turn bar staff into brand ambassadors.

Venn’s Manchester team have designed and built the website on their proprietary CMS platform, Apteve. Venn Operations Director Paul Goonoo said: “By maintaining the distinctive Rekorderlig look and feel, we were able to showcase their products, from bottles to innovative warming urns, in  style.

“We also created Joel’s Cabin, which includes guides to his perfect serves, sharing jugs and cocktails and the Trade Shed, also known as the one-stop shop for Rekorderlig trade  products and merchandise.

“We’re delighted to make further headway into the drinks industry and the team have delivered the project to a very high standard.”