PLAY! aims to connect the zoo’s 1.9million visitors a year with wildlife in fun and innovative ways.
Ultimate worked closely with Manchester video production company Lion Eyes to create a fast-paced, engaging TV ad for the zoo. The stars of the ad are local children and parents.
“This has been a really fun campaign to work on and Ultimate have really entered in to the spirit of the campaign, delivering wonderfully engaging and playful content and creative,” said Jennifer Tegg, Head of Marketing, Chester Zoo.
Ultimate CEO Matthew Townsend added: “This has been an incredibly exciting time for Ultimate. The Play! campaign gave us the opportunity to create a TV advert which was a first for us. I am incredibly proud of the work our team has produced and can’t wait to see it on my TV.”