New tofu brand, The Tofoo Co, has appointed MCG to handle its PR and social media launch.

The campaign has been designed to educate and enthuse consumers to be adventurous with their meals.

MCG has a wealth of experience of executing effective and measurable integrated campaigns for food brands such as Pink Lady apples, Tenderstem and Weightwatchers.

Dave Knibbs, Director of The Tofoo Co, said: “The educational nature of this brief made it a natural fit for a PR and social campaign. We were impressed by MCG’s strategic approach to reaching, enthusing and educating our target audience of adventurous foodies using social media, bespoke content and media relations.”

MCG has offices in Leeds and London with a client list of national brands and businesses.