The Market Creative has won a three-way competitive pitch to handle the marketing for Aggregate Industries.
The three-year deal will see the Manchester agency lead on creative design services for the company, which is a leading UK manufacturer and supplier of construction and building materials.
It will be responsible for the firm’s brand strategy and marketing communications.
“We were looking to consolidate our roster agencies so that we could work with one partner on the strategic and creative development of our businesses and brands,” explained Mark Collier, marketing director at Aggregate Industries.
“The Market Creative expertly demonstrated an understanding of our market and the buying behaviour of our customers, so they were an obvious choice.”