National gym and fitness club group Lifestyle Fitness has handed a digital brief to Teesside based PPC agency Mabo Media.

The low-budget chain, founded by Carl Gripenstedt in 1982, has over 50 gyms in the UK with over 100,000 members.

Mabo Media has been trading for four years

Its digital marketing manager, Chris McQuillan, said: “We have chosen Mabo Media to take our paid search advertising forward based on two counts.

“Firstly we wanted to work with an agency who is a specialist in this field to ensure we get the desired results. But secondly, Mabo Media’s reputation in the industry is growing by the day so I knew we were in the right hands.”

Mabo Media, which has been trading for four years, also works with clients including Urban Surfer, Factory Direct Flooring and FMP Global.

James Lees, head of marketing at Mabo Media, said: “Engaging with clients such as the likes of Lifestyle Fitness shows how far we have really come over the four years we have been trading.”