The Market Creative has appointed Refinery’s former head of strategy, Gemma Sheridan, as its new Planning Director.

Sheridan joins the marketing agency with 12 years’ experience working with brands including M&S and Nissan.  At The Market Creative she will focus on translating insight into impactful brand and communication strategies. She left Refinery a year ago.

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Garrick Middleton has also joined, as lead creative, and will oversee a wide-range of creative projects, as well as mentoring and developing the creative team. He’s worked in the industry for 15 years and was previously with gyro:Manchester.

And Charlotte Sadler has been appointed as account manager, working across Silentnight, Sharps and Plumbase. She was previously a producer at Macclesfield’s Hangar Seven.

Sue Benson, MD at The Market Creative said: “We’ve recently rebranded and have ambitious growth plans, so this is an exciting time to join us. All three new starters come with a great deal of relevant experience, and complement the existing team.

“Clients look to us for big ideas, innovation and strategic lead, so Gemma’s role will be central to delivering a holistic and insight-led approach to campaign planning.”