Multi-channel retailer High Street TV has announced a partnership with lifestyle brand Joules.

High Street TV’s NutriBullet featured in the Joules spring/summer campaign photoshoot, and in-store activity included bespoke recipe cards distributed to stores to support the theme of healthy living and fitness.

Francesca Woodward, marketing director at Harrogate-based High Street TV, said: “We’re thrilled to be partnering with Joules, our strategy around health, fitness and wellbeing couldn’t fit any better.”

High Street TV is the UK’s most successful and longest running multi-channel DRTV Home Shopping Channel. The brand’s successful product portfolio includes NutriBullet, the Pressure King Pro and the MaxiClimber. Products are stocked in over 9,000 retail outlets, including Argos, John Lewis and Selfridges.