The Lead Agency has appointed Tom White, the former digital product director of Time Out.

White, who spent 6 years as head of product development at Auto Trader, will be heading up the Liverpool agency’s automotive division.

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“Tom represents a significant appointment and a perfect fit for The Lead Agency,” explained managing director Anton Hanley.

“He has a phenomenal record for creating business and product strategies that lead to lasting change and considerable commercial success. His ability to lead teams towards genuine innovation will be instrumental in how we develop and grow our automotive service.”

His remit is to set the strategic direction for the agency’s automotive service, develop products and build relationships with advertisers.

“Anton and I developed a strong working relationship during my time at Auto Trader that was founded on mutual trust and shared values that are reflected in The Lead Agency to this day,” he explained.