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Cheetham Bell wins B&M pitch

Cheetham Bell is working on an Easter campaign with Dr Oetker and a former Great British Bake Off winner.

The Dare To Bake campaign features John Whaite challenging members of the public to take on 2 of his signature chocolate recipes.

Bakers are then encouraged to submit their entries to an online baking community, where a panel of judges will pick a winner.

It will feature in national press and magazine titles, as well as digital display. Whaite appears in a series of short films which will be distributed via social media. He’ll also do a takeover of the brand’s Instagram and Facebook pages for a Q&A.