Lancashire County Cricket Club has extended its sponsorship deal with online electricals retailer AO.com for up to a further four years, until 2021.
AO.com joins Emirates, Hilton and Heineken as a principal partner for the Old Trafford club, with the original deal signed two years ago.
Daniel Gidney, chief executive at Lancashire County Cricket Club, said: “We are absolutely delighted that we have entered into an enhanced and extended partnership with AO.com.”
The AO partnership extension follows Lancashire’s announcement of operating profit of £1,222,000 for the year ended 31 December 2016, which represents an increase of 60% on the previous year.
Steve Caunce, AO.com CEO, added: “I think the two businesses have worked really well together in the last two years, but we’re also learning from each other and we will continue to do so.”