Two Yorkshire agencies have produced Costcutter’s first national pre-roll advertising campaign on YouTube – and vastly exceeded expectations.

Sheffield agency Front devised the creative elements of the campaign, while media planning and buying was handled by Boutique in Leeds.

The average View Through Rate (VTR) has been 91%, with 780,813 impressions. The initial target was to achieve the industry KPI of 60% VTR – YouTube’s measure of a good campaign.

Jennifer Steel, Brand Manager at Costcutter said: “Working with agencies that pro-actively combine their expertise like Front and Boutique is delivering great results for the brand and helping us meet our objectives.”