We Are Boutique has been appointed to support the launch of a luxury mattress company.

The Leeds agency will be carrying out digital marketing for herdy sleep, a new collaboration between The Herdy Company in the Lake District and luxury mattress manufacturers, Harrison Spinks.

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“Our mattresses are handcrafted in Yorkshire with natural materials sourced from the Lake District. This is very much a venture of passion, so we wanted to work with an experienced team that shared our vision and could guide us through digital as a new market entrant. Boutique’s hands-on approach suited us down to the ground and we’re excited to grow the business together,” explained Darren Marcangelo, co-founder of herdy®sleep.

The product, which is made from sustainably-sourced Herdwick sheep wool,  is delivered to customers in a box.

“This is a really exciting collaboration for us. We identified this market as a fast growth sector under disruption and wanted to work with a client that had personality, cared about the customer journey and offered a good cultural fit with our team,” said agency director Simon Bollon explained,

“With refreshing brand values, a charismatic team and a real opportunity for industry stand-out, it’s a proposition that had us hooked from the off!”