Sheffield Hallam University has appointed content agency Brawl to a wide-ranging brief.

The campaign will see the Leeds based agency create a series of films aimed at helping parents and students choose an appropriate course and get the most from university life.

Brawl MD Martin Jones (above) said: “This is an excellent brief that has a range of audiences requiring different treatments but still supporting the university’s brand.”

Sheffield Hallam University has more than 31,500 students and is one of the largest universities in the UK. The university works with hundreds of businesses across the North, helping to create jobs and attract new investment through innovation, research and skilled graduates. Studies have shown that the University adds an annual £424m to the regional economy.

Brawl operates internationally from its offices in Leeds and London. Its clients include Superdrug, Audible and The Mayor of London.