Tangerine has been appointed by Wavin, the UK’s leading manufacturer of plastic pipe, stormwater management and plumbing and heating systems.
The Manchester agency will develop and implement a communications strategy across its five key brands: Wavin, Hep2O, Osma, Hepworth Clay and Warmafloor.
Tangerine is also looking to increase Wavin’s share of voice in the manufacturing and construction sectors.
Donna Rostovsky, marketing manager at Wavin, said: “Tangerine’s strategic thinking, combined with its creative approach and a real understanding of our audience, demonstrated it was the ideal partner to support us in meeting our objectives.”
Jo Hart, senior account director at Tangerine, added: “The plastic pipe market is an increasingly competitive one, but Wavin’s clear and exciting differentiators – from unique products, to focus on training and technical support – means there’s a lot to shout about.”