Manchester City have followed Everton FC in agreeing a media partnership with The Open championship.
The deal, which will see both the Open and City deliver exclusive content in the build up to the tournament at Royal Birkdale in July, is part of the Open’s ongoing efforts to leverage the global marketing reach of the Premier League.The collaboration will also see the Claret Jug tour put on display at the Etihad and City fans will receive a free blue Open branded cap when purchasing tickets for the event.
Former Masters champion José Maria Olazábal visited City Football Academy to launch the partnership, where he met former player Paul Dickov, Manchester City Women and England captain, Steph Houghton, and City manager and golf fan Pep Guardiola.
Johnnie Cole-Hamilton, executive director of championships at The R&A (organisers of The Open), said: “We are looking forward to working with Manchester City to help promote the Championship ahead of its return to the historic links at Royal Birkdale for the tenth time.”
Everton agreed a similar deal with the championship last month.