The Lucre Group in Leeds has won a 3-way competitive pitch to handle the public relations for pet food brand Natures Menu.
The rolling contract, covers brand awareness through media and blogger engagement, product launches, news campaigns and social media support.
“Lucre excelled at every stage of the pitch process, so it was an easy decision to appoint them as our retained agency. Their understanding of our brand and its future direction, combined with the team’s passion, really set them apart,” said Dawn Spiby, marketing director at Natures Menu.
“We are very much looking forward to working with the team, and their pets, to educate the owner community on the health benefits of switching to a raw food diet.”
The brand operates across the UK and Europe and will fall into Lucre’s home and lifestyle operation.
“This brand perfectly complements our existing portfolio and the personal passions of the team – we’re mad about animals! It’s great to be working with a client that has such exciting plans and one that is so committed to the health and well-being of the nation’s pets,” added Tamarind Wilson-Flint, Lucre co-owner and director.