Sheffield creative agency, Front, has created, devised and launched a new brand for Regatta Great Outdoors.

R Activewear is a sports wear brand aimed at UK and European trade buyers, working in the corporate clothing, staff uniform and sports organisations sectors.

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“Regatta is world leader in the development of innovative and cutting edge apparel so this brief was fantastic to work on. Activewear is a first class range which I’m sure will resonate with trade clients,” said Joe Chetcuti, director at Front.

Front created the brand name and its identity, as well as art-directing and photographing the full Spring/Summer 17 campaign. The agency has also come up with a full suite of marketing materials.

“We are really impressed how well Front understood the range and what it offers. The final brand – along with all the marketing materials – reflects exactly what we are about so the focus is now on making the collection a success,” added Jo Hawkins, marketing director at Regatta.