Digital brand solutions agency Collective is launching an office in Manchester to be headed up by newly-appointed Regional Sales Director Lee Shaughnessy.

The move forms part of Collective’s strategy to grow its existing client base outside London and better serve clients both old and new with its programmatic digital brand advertising solutions.

The Manchester office will act as the hub for serving clients in major towns and cities outside of London.

“Five years on from our successful launch in London, we’re keen to expand our presence across the UK,” Dominic Woolfe, Collective’s UK Director of Sales, said.

“Some of the best digital businesses in the UK are outside the capital and we need excellent local representation to give them the best possible service and support we can. We believe Lee is the perfect fit to run the operation.”

Shaughnessy, who joins from sales agency Media Link, added: “I’m delighted to join a company that is at the cutting edge of digital branding and a leader in its field. Manchester is a growing media hub and the ideal base from which to serve this area, Scotland and other key regional hubs.”

Collective produces tailored ad-units and native formats across desktop, tablet and mobile devices, using a strategic mix of proprietary, first and third-party data to target key audiences with precision to maximise advertising impact.