Laduma has partnered with Super Bowl champions, Denver Broncos to provide 3D 360° content.
The Liverpool-based studios has filmed with the players to offer fans unique virtual reality experiences, including walking out with them onto the pitch.
“The Denver Broncos look to not only embrace emerging technology, but want to be at the forefront of adopting and implementing technology that enhances fan engagement with the Broncos organisation,” said Ted Santiago, director of marketing for the Broncos.
“The team at Laduma provided a solution for immersive live VR content that puts our fans in the middle of the action whether or not they are able to be at the game. Laduma are true professionals who share our vision in this space which led to a successful collaboration.”
The videos will be available via the club’s smartphone app.
“We are delighted to have partnered with Denver Broncos to produce the highest quality, 3D, 360° experience, allowing fans to get even closer to their heroes, from wherever they are in the world,” added Laduma CEO, Ben Smith.