Quorn Foods has appointed marketing agency FPP to lead its UK shopper communications in 2017.

FPP will initially support Quorn on their major £10 million brand relaunch, designed to attract new shoppers to the ‘meat free’ category, in March.

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The new campaign will feature across all major retailers with in-store, online and on-the-go media. The shopper activity supports wider brand plans including new ATL creative, packaging, NPD, PR and digital activity.

Julian Cooke, Head of UK Category Management at Quorn Foods, said “2017 is a key year for us and we’re pleased to have FPP on board to drive our shopper marketing strategy and activation with our key retailer partners. Their experience in delivering for top FMCG brands across various categories will be of great benefit.”

Rhys Jenkins, Client Director at FPP, added: “We’re delighted to be partnering with Quorn and supporting them on their growth targets across 2017 and beyond. It’s an exciting category to be a part of, and an exciting time to join the Quorn brand. We’re looking forward to making it easy for new shoppers to choose the Quorn range.”

FPP have offices in Leeds, Newcastle and Geneva and currently work with clients including Arla Foods, Kellogg’s, Zeiss and Proctor & Gamble.