MediaCityUK-based agency Rule 5 is to launch a new business, ‘V’, at Prolific North Live this week.
‘V’ will offer bespoke and responsive short form video and will also specialise in the distribution of content through social channels, including Facebook, Snapchat and YouTube with a mix of organic and promoted activity.
It will produce editorial content aimed at broadcast and online news outlets.
Prolific North Live, which takes place at EventCity tomorrow and Thursday.
Rule 5 founders Rob Brown and Julie Wilson say they have launched ‘V’ in response to the demand for rich content from clients. The agency has previously created digital content for the likes of British Cycling, Brother and Blackpool Pleasure Beach.
Managing partner Brown said: “We’re combining the production and distribution of video content.
“Rule 5 has been producing and sharing video content for several years using freelance producers, editors and camera operators, many of whom also work for broadcasters and TV production companies located in Salford’s creative and media hub.”