Marketing Lancashire is building on its campaign to establish the area as a location for foodies.

The organisation has been working on a series of press features and a best-selling Lancashire recipe book.

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Plans to place food and drink at the heart of “brand Lancashire”

Food and drink is worth around £756m to Lancashire’s visitor economy and accounts for 20% of all its tourism revenue.

“There has been an undeniable step change in the awareness of Lancashire’s exceptional food and drink offer. We are extremely proud of our producers, chefs and hospitality champions who work so hard to make and to serve the best,” stated Ruth Connor, chief executive of Marketing Lancashire.

“We are a force to be reckoned with when we collaborate, and pivotal events like our Lancashire Day pop up lunch in London brought together some of Lancashire’s finest chefs and producers, giving the UK’s top journalists a taste of Lancashire and tempting them to visit us and see for themselves.”

Already this year, BBC Radio 4’s The Food Programme has reported on location from Lancashire, while Olive magazine published a 4-page travel feature focused on the Ribble Valley’s food and drink scene.

Late last year, Visit Lancashire supported The Lancashire Cookbook, which became a best-seller through Waterstones and Booths.