Media Agency Group’s nationwide campaign for the Football Pools will debut on ITV this Sunday during coverage of the Six Nations.
Comprising of TV, radio advertising the star-studded commercial features actor Ricky Tomlinson, and World Cup winner Gordon Banks and former footballers John Barnes, Neil ‘Razor’ Ruddock, Ray Parlour and Leon Osman.
MAG is supporting the TV activity with both rail and roadside advertising and throughout March and April ads will also be carried on radio.
The campaign is part of a concerted strategy by the Football Pools to reposition the brand back at the forefront of the sports betting industry.
“We are extremely proud to be working with the world’s oldest football gaming company to help write this next chapter in the game’s incredible 92 year history,” said CEO of Media Agency Group, John Kehoe
“Our new campaign with The Football Pools marks an exciting new major marketing push for the brand. We’ve coordinated a fantastic new nationwide TV ad which is set to resonate with sports fans and betting enthusiasts across the UK, with radio and out of home formats helping to stretch the campaign’s reach further.”