Leeds agency Intermarketing has been appointed by Thomas Cook after launching a new experiential division.

Intermarketing X will enable clients to maximise customer engagement, the agency says, as well as “bringing brands to life through the art of experience”.

Intermarketing MD Nickii Gray

It’s initially using existing staff across the agency’s four offices – it has a total of 161 staff based in London, Leeds, Amsterdam and Sydney – to deliver the new service, and will also be delivering campaigns for the likes of adidas.

The launch is part of the agency’s ambitious growth plans which, in the last year, have seen Intermarketing increase its turnover by 44% and launch a data and analytics division.

Managing director Nickii Gray said the move was a “natural evolution” for the agency.

She said: “In today’s culture, customers hold more power than ever, demanding brand and product experiences that make a difference to their lives. They expect more.

“And now we want to partner with ambitious brands to deliver more – transforming everyday brand encounters into rewarding experiences that win hearts and change minds.”

Intermarketing’s other clients include Liverpool Football Club, NSPCC, Bupa Global and the Shop Direct Group.