Finn has been appointed by the UK’s fastest growing digital out-of-home media owner, 8 Outdoor.

The Leeds agency has been tasked with delivering a communications campaign that builds rapid awareness with advertisers and agency partners, and will include activity across national, regional, trade and social media channels.

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Matt Bourn to head up new Finn PR London office

This latest appointment follows a string of new business wins for Finn including Monster Brands, Fox’s biscuits, Finsbury Food Group and King Content.

8 Outdoor has rapidly invested in digital roadside billboards across the UK, and its sites can be bought individually or as part of a network.

Cennyd Roberts, CEO of 8 Outdoor, said: “This year, we will deliver on our strategy of more screens in more cities, providing more audience and more choice for advertisers. Our appointment of Finn as a specialist communications partner will help advertisers understand the opportunity to engage with consumers across the UK through high quality digital billboards.”

Matt Bourn, Partner and Director, Finn, added: “8 Outdoor is a disrupter in the marketing landscape. A purely digital, fast-growth media owner with huge ambitions to help advertisers get the very best results from the promise of digital. We are hugely excited to be brought on as part of their talented team.”