Center Parcs has appointed Yorkshire agency Jaywing as its lead social media and CRM agency.

The agency will create and activate Center Parcs’ marketing activity across the brand’s social channels. As part of this campaign, Jaywing will today launch Center Parcs’ first live Twitter story, using #YouTellTheStory.

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Bloggers are also being recruited to boost outreach. The Twitter activation follows a live Q&A on the platform that took place in January.

Colin Whaley, Sales & Marketing Director for Center Parcs, said: “We’re delighted to have Jaywing on board, who clearly understand the ambition of our brand, how to inspire and engage our customers and further bring the new proposition to life.”

Jaywing CEO Rob Shaw added: “We’re truly delighted to bring together a broad range of social, data and PR experts to work collaboratively on the Center Parcs brand, to help further integrate and bring to life the magic of the Center Parcs experience. It’s fantastic for us to partner with a brand that understands the important role that data and creativity can play to inform and impact upon the entire customer experience.”