Havas Lynx has launched Healthcare Heroes, The Passion Project – a project celebrating exceptional individuals who are changing the way healthcare is delivered for the better.

Healthcare Heroes sees the launch of a limited edition hard-back coffee table book, website and short film. The project was launched at a private exhibition at the British Medical Association in London.

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An initial print run of 2000 Healthcare Heroes hardback books has been planned, to be gifted to the agency’s clients and partners in the healthcare sector across the world.

The stories will also be showcased on a dedicated website and video: www.healthcare-heroes.com, and shared via its social media channels, Twitter, Facebook and Instagram. Each week will be dedicated to telling one individual’s story, which it hopes will inspire both audiences inside and outside the healthcare industry.

Chief Executive David Hunt said:  “As one of the leading agencies in the world focused solely on healthcare, we are privileged to harness our creativity to help improve patient’s lives. The book, in particular, looks and feels like a glossy ‘lifestyle’ publication – the sort of book you expect to showcase models, celebrities, photographers etc. It helps elevate a bunch of so called “ordinary” people to the status they deserve, for the extraordinary work they do.

“The people in this campaign are driven by passion, and so are we. During the process of putting this project together, we met some truly inspirational individuals who are out there on the ground, making a huge difference to the quality of people’s lives.”